Secondly, it is the grass advantage. Britain is very fortunate to have a weather system influenced by the Gulf Stream, a mild climate with lots of rain. This helps our grass to grow all year around, giving us one of the longest outdoor grazing seasons in Europe.

Our livestock enjoy a happy and healthy life grazing outdoors from Spring through to Autumn and in the winter to protect our livestock and our land, we house our cattle in a warm safe environment where they enjoy a diet of grass and grains protected from the cold winter elements while the land recovers before a new grazing season begins.

So as well as delicious, it means
our British Beef is:

• - Natural
• - Sustainable